A highlight this past year has been creating custom Ski Packs for organizations. Companies select the fabric and strap colors, and apply their personal logo for a lasting advertisement at ski resorts. The latest custom Ski Pack initiative was done in collaboration with a national university seeking to partner with their fundraising efforts. A custom Ski Pack in university colors was created and available for purchase to university alumni. $10 of every custom Ski Pack sold in their university colors went back to a scholarship fund to help support college bound seniors. Creating a product we are proud of is one thing, but creating a product that leaves a positive lasting impression on the community is another.
Curious what the ski industry thinks of The Youth Ski Pack? Based on Outdoor Retailer Magazine, they think rather highly of it. The Youth Ski Pack ranked #3 in the "Product Picks" category for winter gear in the February 2021 magazine. Who would have thought a youth invention would catch momentum so quickly and have a global reach. Great things are happening at Pure Mountain Fun and we continue to innovate to ease your family mountain adventures. The fun is just beginning.
The Ski Pack is making an impact nationwide with shipments from coast to coast. As members of Snowsports Industries America (SIA), you can find us participating in Snowbound Fest, and the Outdoor Retailer Winter Online. This allows us to connect with retailers nationwide. We know you like to hold a physical product before buying and we couldn't agree more. That's why we are working to place The Ski Pack in retail stores around the country to make it easily accessible at resorts and retailers near you. Stay tuned for more announcements this year.
In celebration of 2021 we are extending a 20% discount to customers on Ski Packs. The new year marks great opportunity for the Ski Pack family and we couldn't be more excited to share our product with new and returning customers. As members of Snowsports Industries America and active sellers with the Winter Outdoor Retailer show, we are connecting with the ski industry nationwide. The hands-free, pocket-size, and light-weight ski carrier invented by youth, and for youth is making it's mark from coast to coast. Join the Ski Pack family as we extend saving to you during this time. Happy New Year!